truecost

THE LEXICON OF SUSTAINABILITY

True Cost Accounting: The Real Cost of Cheap Food

By considering all of the external expenses factored out of the cost of food, an economic principle called true cost accounting helps consumers understand the real cost of the food they buy.

earth culture

The Great Forgetting

The Great Forgetting refers to the wealth of knowledge that our culture lost when we adopted our new civilized lifestyle. The knowledge that allowed indigenous cultures to survive, the knowledge that we had once also been tribal and the understanding that we were but one mere culture of thousands. All of this disappeared in a few short generations.

The Great Forgetting accounts for an enourmous cultural collapse as once tribal people found themselves in a new and strange mass centralized society. New beliefs, new ways of life rushed into this cultural vaccuum to fill the void. But without being tested by natural selection over thousands of years this new culture was evolutionarily unstable.

It is only recently that the Great Forgetting has been exposed. Understanding it holds the key to making sense of our destructive culture. And remembering what it is that was forgotten holds the key to our future. Continue reading

old Ventura

Davey Miller

We look to the brightest standouts around us to show us the path…¬†Rootamental is a: SURFtheEARTH & ARTcreatesLIFE lifestyle. We get inspiration from renaissance multi-talented people (surfers in water and on land combined with creating provoking artwork and music). The biggest stars present in the 70′s¬†were Richard Vanderwyk, Davey Miller, Steve Manahan and John Drury.

About Davey

daveymiller

As told by Davey, “When I was a little kid, I was an artist before I ever started surfing. I was a natural drummer and singer. When I started surfing, I just quit everything. It was like tunnel vision. From about 1969-1998 I didn’t think about anything else. All my time was spent visualizing about surfing, and the inspriations that I originally had still stick with me today: Terry Fitzgerald, Barry Kanaiaupuni, Gerry Lopez, Bruce Raymond-the legend, Michael Peterson, Reno Abellira, and especially Michael Ho. Michael in the single-fin days…he’s great now, but on a single fin…just something else. That is my whole school. I think my approach in surfing reflects that.”

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