Graphic communication as the name suggests is communication using graphic elements. These elements include symbols such as glyphs and icons, images such as drawings and photographs, and can include the passive contributions of substrate, color and surroundings. It is the process of creating, producing, and distributing material incorporating words and images to convey data, concepts, and emotions. Graphic communication is an expression of brand/identity and of great importance in getting your message across. Whether you are creating a presentation, or designing an advertisement, the conscious use of elements is essential in delivering a clear message to achieve the greatest impact.
The field of graphic communications encompasses all phases of the graphic communications processes from origination of the idea (design, layout, and typography) through reproduction, finishing and distribution of two- or three-dimensional products or electronic transmissions. It represents a large profession, one of the largest in the world. The profession embraces change, requiring those pursuing graphic communication careers to learn new and diverse skills. Graphic communication includes electronic and traditional printing, publishing, packaging, digital imaging, computer graphics, website development, digital photography, printable electronics and related areas. The discipline includes media and mass communication involving the creation, production, management and distribution of advertising, marketing, web sites, books, magazines, newspapers, catalogs, packages and other media in printed and digital form. To learn more about our creative process click here.