Creative Campaign


In collaboration with a new generation of artists, ABSOLUT VODKA is introducing
ABSOLUT BLANK, a global creative movement, in which ABSOLUT appears as a catalyst for cutting-edge creativity. The initiative comprises 18 artist collaborations, films, print and outdoor ads, events and a digital art piece that lives and evolves in your mobile phone.
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ABSOLUT has always challenged conventions through creative collaborations with artists such as Andy Warhol, Keith Haring, Damien Hirst, Douglas Gordon and Louise Bourgeois. ABSOLUT BLANK is a daring new chapter for ABSOLUT.

“In ABSOLUT BLANK, ABSOLUT has boldly made its iconic bottle into a blank canvas to inspire artists throughout the world to collaborate and fill it with creativity. We brought together artist collaborators from a variety of disciplines and watched the journey from pure white canvas to exceptional pieces of art. The result depicts how artists and creativity are inspired through ABSOLUT,” says Mark Hamilton, Global Marketing Director at The Absolut Company.

The 18 artists participating in ABSOLUT BLANK represent a variety of creative disciplines; from drawing, painting and sculpting to print making, film making and digital art. Among the artworks are UVA’s high intensity, bright and striking light installations, Mario Wagner’s cut-out imagery and the graphic design of Robert Mars, the colorful painting of Dave Kinsey and the detailed work of Good Wives and Warriors, best known for making labor-intensive, imaginative, intricate and large-scale drawings with titles such as ‘Giant Squids Attacking the Earth’.

Full list of participating artists in ABSOLUT BLANK:
Adhemas Batista
Aestethic Apparatus
Brett Amory
Dave Kinsey
David Bray
Eduardo Recife
Fernando Chamarelli
Good Wives & Warriors
Jeremy Fish
Ludovica Gioscia
Mario Wagner
Morning Breath
Robert Mars
Sam Flores
Thomas Doyle
UVA
Zac Freeman
Marcus Jansen
ABSOLUT BLANK is created by ABSOLUT in collaboration with TBWA\Chiat\Day, New York.

No More Tube?

The SLO Parks and Recs along with RRM and Wormhoudt have secretly decided to remove our skate community designed tube. See it here…

They said, “the small wave pipe structure had several safety issues that could not be resolved in a practical cost efficient way.” Specifically, “the primary safety issues included:
·         The low height of pipe and the potential for skaters to hit their head entering the structure.
·         The vertical change in elevation and potential for falling from the upper deck to the lower deck at then ends (openings) of the pipe structure.”

More Images and my Response 

This is my response:

My name is Scott Kam, I have been making skateboards (FUN) for more years of my life than I haven’t. I do it, not to get rich or even for an honest living. I did it for the good of my community and their well being.

We have been stoking people and celebrating skateboarding in SLO since 1993. Our goal since 1994 is to provide (ECO) Earth Concerned Options, like skateboarding and to promote a healthy and environmentally conscious lifestyle. We do this with our skateboard designs, products, and community activism. The skateboards we’ve offered here in SLO are designed to surf the earth. They provide enjoyment for all levels from the first timer to the veteran.

With this said I need to address “The tube is now a wave”. If you have surfed, the origin of skateboarding, you know how incredible and mind blowing getting tubed is. Mater of fact, you don’t even need to have surfed, see Tarp Surfing craze. I have personally experienced it with all ages and whole families: kids with both parents. They are loving it. This universal joy is the motivation for all our efforts.

We all know skateboarding is acknowledged as a dangerous activity. The unpredictability and riding challenges is what makes it fun and exciting. So, by definition these “Primary Safety Issues” are good for a potentially fulfilling skateboarding experience.

I believe I was at every public skatepark design meeting and it is my understanding we decided on specific design criteria (materials etc.) of which 30% would be street, 30% flow bowls and transitions, and 30+% would be unique features. And that it is the job of Wormhoudt and RRM to bring it to life, for our community. We even agreed to raise funds to pay for our collective design.

Original: 
A tube (full pipe) is not a new idea it has been done many times before (both intentionally and unintentially for drainage) but never designed like this fun feature. Getting tubed will never have been so accessible and safer. It doesn’t move! I appreciate the Parks and Recs Staff, but I am concerned they may lack understanding of how fun getting tube is.

To address all the negative feedback: First, consider the source and their motivation. Second, were they part of our Community workshops which were thorough, democratic, and very successful. Everyone got some of what they wanted.

Revision:

The whole point of the tube is to have a Novelty skateable fun feature for all levels. A peaking oververt wave wall is not accessible to very many riders..
At the risk of alienating myself as a hopeful do-gooder, I have composed this letter from my heart, for my surf/skate community.
Also, click to see awesome story from Local Clothes..

What do you think?
Let us know:
Christine Wallace
cwallace@slocity.org
or
Rootamental
rootamental@gmail.com

Pirelli Calendar 2011

CLICK TITLE FOR MORE


by Karl Lagerfeld Making Of…
Models: Daria Werbowy, Erian Wasson, Anja Rubik, Lara Stone, Magdalena Frackowiak,
Brad Kroenig, Baptiste Giabiconi, Heidi Mount, Elisa Sednoui, Freja Beha,
Iris Strubegger, Jack Davies, Juliene Moore, Abbey Lee Kershaw, Isabeli Fontana, Bianca Balti, Garrett Neff, Jeneil Williams, Natasha Poly, Lakshmi Menon