Signage Mistakes

Top 8 Mistakes Retailers Make When Ordering Signage

by MATTHEW HUDSON
Because of its impact on customers’ experiences and your sales, signage plays a weighty role in your store. Signs can do wonders to your business, but they can also fall flat if you’re not careful. In my book, Signs Sell, I list four categories of signs that every store must have to be successful. Continue reading

Creative Process

There are two things I struggle with the most in my job, not having work and having to fight the fourth round of revisions despite the fact that we had established doing only two in our contract. However there is hope, I have found ways that have improved our approval process and improved my designs significantly. Our projects are actually more profitable because we added a few steps to the creative process. Continue reading

Must Have Signs

4 Signs Every Business Needs

How to Choose Business Signs That Work

BY MATTHEW HUDSON

Signage is the most powerful tool available to small business and retailers today. It is the silent salesperson who sells more products and provides more service than any of your salespeople. For customers, it is the part of a small business they take for granted — until the signs are missing. Consider your own experience, how many times a day do you use signs in your life? I challenge you to count today and you will be amazed.  Continue reading