Building a visual brand for your cause? Here are 4 design tips to consider.
Learn how smart design can make a powerful impact for your organization.
by Jane St. John · October 26, 2020

While the mission will always come before marketing for nonprofits, advocacy groups, and other purpose-driven organizations, creating a visual brand is vital for anyone who needs to build an impactful online presence—even before you figure out how to promote your cause. While marketing is your interest-generating toolkit, think of branding as your overall approach to reaching your target audience. In a socially distanced world where most introductions are made online, it’s more important than ever for you to develop a digital presence that visually sets you apart from your competition and draws the attention of your most likely supporters. Continue reading →