Top 8 Mistakes Retailers Make When Ordering Signage
by MATTHEW HUDSON
Because of its impact on customers’ experiences and your sales, signage plays a weighty role in your store. Signs can do wonders to your business, but they can also fall flat if you’re not careful. In my book, Signs Sell, I list four categories of signs that every store must have to be successful. Continue reading
There are two things I struggle with the most in my job, not having work and having to fight the fourth round of revisions despite the fact that we had established doing only two in our contract. However there is hope, I have found ways that have improved our approval process and improved my designs significantly. Our projects are actually more profitable because we added a few steps to the creative process. 
Rootamental 